Tuesday, September 25, 2012

Cafe Martorano Reopens with Full Liquor License[trip4food.blogspot.com]

Cafe Martorano Reopens with Full Liquor License[trip4food.blogspot.com]

Cafe Martorano Reopens with Full Liquor License[trip4food.blogspot.com]

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The girls of Perrysburg High School have spoken: they want their soups back. School lunches are changing in Perrysburg and across the country, as new federal guidelines force districts to improve the nutritional value of the food they provide. But that … School lunches get makeover


Cafe Martorano Reopens with Full Liquor License

Nearly 20 years ago, Steve Martorano was on his way to the airport. After moving to Coral Springs to start fresh in Florida, he decided the palm trees and early bedtimes of Coral Springs just wasn’t for him.

The plane taking him back to Philadelphia was already on the tarmac when he called a  restaurateur friend to say goodbye. That friend told Martorano to check out Fort Lauderdale where a little restaurant space in a strip mall off the beach was for sale. “I drove my car, I got out, I looked in the window. This is for me. If I didn’t make that call, my entire life would be different,” Martorano told Clean Plate Charlie when we stopped by for a first look at the renovated cafe.

Cafe Martorano reopens today, September 25, with a new look and a new cocktail menu. Spruced up for its 20th anniversary, it is a tribute to the cook/owner’s roots and heritage.

To the left, a large black and white mural of Philadelphia’s Italian Market circa 1920′s is featured. Look closely and you’ll spot some famous Italians Photoshopped into the scene — John Gotti, Marlon Brando as Don Corleone, and uncle Raymond “Long John” Martorano. To the right, under the banquettes, a stylized cityscape of the Philadelphia skyline dominates the wall space. What else is new at Cafe Martorano?  A full bar. After 20 years, Cafe Martorano finally has a liquor license.

Martorano says that the license was a long time coming “I was never able to have a liquor license here because there’s a bar close to the restaurant. Back in the day, you had to be 300 feet away and  I was 85 feet away. So I could never get it. I tried every year. No. No. No.”

Between the flailing economy and the inability of retaining customers who left after dinner to find a spot for a few cocktails, Martorano thought that instead of closing his doors for his annual renovations, he would close for good this time. “I said to myself, you know what? Maybe it’s enough. Maybe after 20 years it’s time to go out like a heavyweight fighter.  Maybe it’s time to shut the door. Go travel, do my book, work with the Hard Rock, work on my show. It’s hard work, running this place. When I’m in town, I’m here. I’m not at the bar drinking. I’m behind the line. Seven days a week. So I said to myself, let me try for that liquor license one more time. And my attorney, Tom Angelo, got it. He did it.”

So, how will a full liquor bar change the game at Cafe Martorano?  Steve tells us he hopes the people who come for dinner, will stick around instead of searching for a nightclub.  “All the time while I’m spinning, people ask me where they can go to hear music and drink. Maybe they go to a strip club?  I don’t know, because there aren’t too many places to go around here. After dinner, people don’t want to keep drinking wine. They want liquor. I think maybe this will give me another 10 years. Because people will maybe come later for dinner and stay for the entire night.”

Of course, every restaurant needs signature cocktails, and the ones at Cafe Martorano are aptly named. Patrons will be able to enjoy cocktails like the Yo Cuz! martini (Grey Goose vodka martini garnished with fresh mozzerella and a cherry tomato); Your Sister’s Ass (Absolut Citron, Villa Masa limoncello, Cointreau, sour mix, and a “squeeze” of fresh lemon);  Don’t Break my Balls (Herradura tequila, Amaretto, Cointreau, Margarita mix, and a Grand Marnier floater); and the Gentle Don (Amaretto, Frangelico, Kahlua, and half & half).

With a new lease on life, and a new cocktail menu, Martorano begins the next phase of his restaurant career. Stay tuned tomorrow, when we talk to the restaurateur about branching out beyond food and what plans he has for the future.




Cafe Martorano Reopens with Full Liquor License

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Cafe Martorano Reopens with Full Liquor License[trip4food.blogspot.com]

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